SMART Goals .... It's a new year and with that comes the need to set new goals, but not just any goals. We mean S.M.A.R.T goals. What does that mean you ask? S.M.A.R.T stands for specific, measurable, attainable, relevant, and timely. Why are S.M.A.R.T. goals better than regular goals? They're better because they answer the questions who, what, when, where, and how. Specific: This answers what...

Dos and Don'ts Of Thanking And Asking Donors Once you have gotten someone to believe in your message, it is easier to get them to donate again. In fact, 12% of a non-profits donor’s account for 88% of the dollars raised. Therefore, ensuring that donors are thanked for their contribution is a sure way to keep them coming back. Un-thanked donors will feel unappreciated and will not come back to...